Tia Auzenne

Creative Services Manager | Creative and Marketing Disrupter

Connecting design, brand management and digital marketing

I use my freelance site (Trace Park Design) to showcase my portfolio. There, you will see a combination of work done on the job as well as freelance/contractor work for various organizations. The following links take you to my freelance site and LinkedIn profile, respectively.

contact

Atlanta, GA

My Location

504-701-1229

Telephone

about me

Strategy. Art Direction. Design. Overall disrupter in the creative and marketing industries.

My passion is to deliver powerful and effective marketing solutions through print collateral, websites, and email and digital campaigns. I am a creative force and confidently vocal disrupter who values the fundamentals – branding, strategizing, messaging and design.

As a creative leader, I am responsible for and support the vision of the organization including the look, feel and tone of the brand. As a team leader, I believe teams thrive in environments that provide opportunities and resources for inspiration, innovation and growth. I want to create marketing solutions that are high-quality, high-impact, and highly-effective. I accomplish these skills through the following leadership qualities:

  • Solid understanding of design, copy and web best practices/guidelines
  • Intimate understanding of brand development and multichannel marketing concepts
  • Strong awareness of trends and how those can be applied to and integrated into multi-channel marketing campaigns
  • Sound belief in personal and team accountability
  • Comfortable interaction with internal and external parties, and multi-level employees
  • Strong persuasive skills

experience

Arch Mortgage Insurance Company (formerly United Guaranty)

Creative Services Manager, 2015 – present

  • Developed and implemented national rebranding efforts, providing leadership with insights that drove concrete guidelines for marketing and branding strategies.
  • Authored supplementary brand guide that established rules to align brand strategy, increase efficiency and consistency in production of all marketing collateral.
  • Provided ongoing creative andstrategic support to the national sales team, which included the development of sales support for printed and digital collateral.
  • Served as the primary liaison between internal business units and agency/vendor partners for the successful execution of marketing campaigns.
  • Led the corporate website rebrand strategic initiative planning in coordination with the technical and creative teams for execution.
  • Oversaw and led the cross channel campaign strategies for National Mortgage Professional Month and Summer campaigns which resulted in an increase in website visits and increased engagement on digital platforms, totaling 300,000 impressions.
  • Developed and executed the website content strategy, which included coordination across departments within the organization to identify key business needs.
  • Maintained corporate website and developed sales tools and training communications to amplify brand presence. Introduced new ideas to improve customer experience and overall customer satisfaction.
Boys & Girls Clubs of America Headquarters

Sr. Print Designer, 2015

  • Led rebranding initiatives of Triple Play national program marketing materials; developed poster series for distribution to 4,300 local clubhouses Clubs that serve nearly 4 million young people.
  • Developed 25th anniversary memorial table top reference and reintroduced publication of annual Alumni Hall of Fame book for to more than 2,500 attendees, including world-class leaders, alumni celebrities, outstanding Club youth, BGCA Board of Governors, National Trustees, local board volunteers and local Club professionals.
  • Created healthy lifestyle calendar that blended two-dimensional wall size board games with opportunities for cross-channel marketing on social media.
  • Designed process posters that combined branded projects with digitized real world items used by each respective operational discipline with emphasis on scaling for digital integration.
Freelance

Freelance Strategic Marketing and Design Consultant, 2011 – present

CLIENT BASE: ATLANTA BELTLINE, SOUTHERN PROSTHETIC SUPPLY, UNIVERSITY OF ALABAMA AT BIRMINGHAM, STAND FOR CHILDREN, AND SUREFIT
  • Atlanta BeltLine Visitors Center – Developed the required brand guide needed to ensure commonality across high-profile city program and near-term projects. Project managed and designed marketing panels, infographics, color-themes, and wall-to-wall timeline describing this major urban landscape planning project and process.
  • Guide website and content strategy for various clients through their CMS’s by determining best practices for content, and applying current trends to ensure functionality for multiple digital platforms.
  • Created consistent brand image through design of website header template for Southern Prosthetic Supply. Developed user interface to identify reimbursed products for cost savings and REWARDS program for use by clinicians and practitioners.
  • Envisioned and designed innovative layout plan to instruct family caregivers on how to provide a safe environment for senior family members for non-profit organization.
  • Developed training materials for national non-profit organization, Stand for Children, from complex documents to easily digestible training content.
  • Introduced 6 brand icons that represent the product categories for SureFit, a diabetic supply company, for marketing and digital materials.
  • Designed booklet which combined pop-art with comic book-design for University of Alabama at Birmingham course in which students would tackle social issues through dialogue.
RR Donnelley

Production Artist, 2013

  • Created quarterly layouts for Home Depot internal store endcap design book using content from spreadsheets provided by client.
  • Executed content changes from proofreader, project manager and client markups.
  • Finessed layout due to content changes to be aesthetically pleasing, while maintaining style and brand guidelines.
Southern Prosthetic Supply (SPS)

Digital Marketing Assistant/Graphic Designer, 2011-2013

  • Co-designed two 1000-page catalogs using existing guidelines and vendor provided content.
  • Supervised vendors and art directed photo shoots with vendors to ensure usability of images for all intended media.
  • Use existing style guides to create co-branding documents and collateral for SPS’s manufacturers.
  • Designed shipping box for WintersGel liner – liner is based on the same liner celebrated in Disney movie “A Dolphin’s Tale.”
Javelin Circle

Marketing Assistant, 2010-2011

  • Researched software that integrated time management, assets and communication for clients and company that increased accountability and effectiveness.
  • Used knowledge of technology and software to find and utilize emerging technology to increase efficiency and effectiveness of the workflow.
  • Prepared status reports and sample presentations to be given to clients, ensuring compliance with company requirements and meeting tight deadlines.
  • Generated color schemes, icons, technology and style guidebooks to encourage the use of brand standard by clients.

education

Dillard University

BA Marketing, 2007

Louisiana State University

Candidate for MA, Mass Communication/Media Studies – Advertising and Public Relations, 2007-2010

Master of Arts candidate, Mass Communication, focus on Advertising and Public Relations; pending thesis completion

Art Institute of Pittsburgh

Diploma, Digital Design, 2011

technical skills

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver), WordPress, HTML5, CSS3, Exact Target, Salesforce and Oracle Eloqua; Certifications: Google Analytics

core skills

  • Creative mindset with attention to detail
  • Strong commitment to timelines
  • Well-hones judgment & decision making skills
  • Digital analytics
  • Function with high degree of independence
  • Strong interpersonal skills
  • Excellent communication skills
  • Flexible under time requirements and changing deadlines
  • Creative mindset with attention to detail
  • Strong commitment to timelines
  • Well-hones judgment & decision making skills
  • Digital analytics
  • Function with high degree of independence
  • Strong interpersonal skills
  • Excellent communication skills
  • Flexible under time requirements and changing deadlines