The True Cost of Home Ownership Poster
United Guaranty – a mortgage insurance company – commissioned a poster to show homebuyers the cost savings betweens home ownership and renting. We split the composition down the middle and used simple imagery to show the benefits of home ownership on the left and the costs of renting on the right. The use of desaturated blue along with thin outlines allowed us to bring the two sides together, while also making it visually compelling without overwhelming the viewer. A combination of the organization’s serif and condensed sans serif fonts completed the composition and drove home the final look.